The impacts of exponential economic growth in the global economy are widely shown to be unsustainable as presented by every new UN IPCC's report. One of the main barriers to overcome this socio-economic model is the crisis of imagination about futures and other desirable realities and lifestyles for a better life with much less ecological and social impacts. In all this the work of socio-economic and political movements like degrowth is key to imagine, make visible and desirable sustainable near presents already existing among us.
Culligan needed to define what sustainability could mean for a corporation such as theirs and what's the potential space to adapt that vision to their new brand identity whille cascading it down to a new product portfolio.
We worked from a product system to singular products creating sustainability narratives that resulted in a design guide. The guide was used then to design the concept a new ecosystem of products.
A new sustainability narrative and a Design Guide fostering tighter interdepartmental collaboration. A concept developed into a business case, and moving forward.