Car culture and all infraestructure created for it has shaped our world, cities and urban development since the last century. Nevertheless we are increasingly identifying its pitfalls and limitations, some of them being it's role in city pollution and space use. Parkhelp technologies reducing parking time and orienting it to regulated areas contributes to the overall strategy to reduce private mobility to foster integrated sustainable mobility.
Challenge
Parkhelp was struggling to develop offerings for an emerging market: public on street city parking
New service circular innovation strategy including several business models to leverage company's ongoing product circular innovation efforts. Implementation in 6 months of the first service offerings with 2 south american cities.